Why Is Discount Important For eCommerce?
In our age, the number of people who are indifferent to discount-style rhetoric has reached at least to the point. The impact of trade discounts on customers is an important opportunity to increase the loyalty of customers, to recycle and to capture the high sales rates resulting from these returns.
Discounting, which is a key element to consuming stocks, is an absolute opportunity, when done correctly and controlled, to attract new customers and to incorporate those customers into their target audience, except for the target audience.
Service sectors that apply to create customer loyalty and to be one step ahead of competitors and adopt to act according to customers’ wishes create this perception from time to time.
eCommerce reductions in the importance of today, with the expansion of internet users, without being bound to a narrow field, has a habit of doing a lot of research, and especially their discount days, following that by having many arms, it can emit a pretty good point.
What does today’s consumer want?
Today’s customers are more aware of what they want and conscious consumption; to consider who would benefit the demands of eCommerce, people, or institutions, the article that fills the eye of the discount, the prominent corners of the site, placing the customer makes informed and easy to reach. This method is both easy for the customer and very useful to eCommerce institutions.
Of course, continuous discounts can reduce the profit rate; service providers or institutions, such situations, if not always, on special occasions, when certain changes are required, by making each area to attract customers to their own brand will have a special and beautiful opportunity.
Now consumers plan to buy the best service with the best price guarantee. It shouldn’t be too hard to guess that he compares competing firms because he wants to end a better exchange at less cost. It is an undeniable fact to compare products and prices, even though they are often customers who aim to keep their shop constant and constant, even if they do not appear to be looking for another business.
The most important restrictions in trade, which are pushed aside from the facts of space and time, and continued through the internet, this path is now the most attractive activity.
Is it possible to keep the customer at a discount?
It is not always possible to provide discounts to each customer, but continuous discounts sometimes cause damage to the brand value, the actual price response and the profit ratio of the company may be damaged. This is a factor that can negatively affect the company.
However, if we classify them as the current customer and the newly acquired customer who will maintain their continuity, a special, once-customized discount for newcomers prevents one foot from being on the threshold and the other from being outside. Customers who can even come to benefit from the discount for once can also impress and bring a few people with them.
For the current customer, the company that is in the position of “caring about its customers” is a few steps ahead of the others if special campaigns are organized for the customers who have a certain quota, as it can reward the loyal customer in the name of not losing the customer.
eCommerce with gender
With the recent increase in eCommerce, we are faced with a chart that attracts more attention from female buyers with the option of payment at the door and transparent shipping, which are the most important developments in the purchases made.
As users who follow the issue of discount from the important factors that affect the decision to purchase with gender, we can note that a significant and significant difference has arisen. We see that the discount has a positive effect on the purchasing decision of the most female users. Almost every woman has the urge to buy in the face of the discount, which she suddenly notices, even when she is expecting or not at all in her mind.
Because every woman is more prone to buying a new product and a new discount against her, and she is quite content with this situation. Increased discounts for women also increase the audience. For male customers, the discount option winks at them, even if there is a purchase situation according to the need.
Male customers who act in accordance with the basic needs may sometimes tend to follow the discounts and buy discounted products out of their needs. Those who want to try to acquire a hobby, for curiosity and for which the price is appropriate can classify them as the most open customer to innovations in this direction. Everyone wants to be able to take advantage of the opportunity and even if they shop in certain categories, discount products have an effect that makes them look at themselves again.
Does The Discount always have a lasting effect?
Although the discount is effective for consumers, it gradually loses its effect after a certain period of time. Discounts made in the right place at the right time may even cause the warehouses to be emptied, but sometimes the Leaf can be missed with the phrase Don’t move.
The discount must be effective to win or return such customers, as it has a sparse buying audience in every commercial sector, and in this it is necessary to announce discounts in advance. Since not every brand can always provide this kind of advertising, it sometimes reaches a small audience.
Second, let’s talk about its impact in a short period of time. In such discounts, which do not last long even if they appeal to large audiences in a short time, sometimes the firm can return to the old price in a short time, while sometimes the same or more discounts from competing companies can be applied to have no long-term effect. If a competitor makes more discounts than your company, it may cause you to steal your customer.
Does the discount give the desired effect?
Although a high discount can have a striking effect on the eye, the amount of the price is one of the points that most people do not care about. But you can increase the impact of a discount by restricting it. Short-term but frequent discounts attract more people.
Giving the feeling of urgency to the other side is the right strategy when you look at the statistics. Because the customer thinks that the product will not stay in a hurry to get it, the short-term discounts seem to be more effective. Recently, most people or organizations using eCommerce have been increasing the sales speed of their products by using phrases such as “add to basket”, “so many people are currently studying this” or “so many people are in the basket”. These phrases increase compared to other products on sale.
Card discount system
A customer discount card is a tactic that covers special discounts to cardholders made to avoid competitors and stores all discount news from the competitor’s company and distributes it to its customer. Instead of product-oriented marketing, it is the marketing method found by companies that adopt the customer-oriented marketing option and want to understand the value of the customer and keep it.
If there is one method that is easier than getting a new customer, it is to keep the existing customer. All companies that became aware of this sooner or later aimed to share campaigns that were unique and attractive to their customers. This card method, which is preferred by many sectors, has turned to people as satisfaction.
